This is a global chain of fast food restaurants that opened in 1940. They traditionally offer a selection of burgers and fries, as well as soft drinks, deserts and hot beverages. To keep up with demands, the company has now started offering salads, smoothies, wraps and fruit.
They currently operate in 119 countries, with 33,500 local restaurants serving 69 million people each day. Although the same menu is predominately offered throughout the world, there are a number of geographic variations made to suit regional tastes.
The geographic segments include; the US, Europe, Asia/Pacific, Middle East, and Africa. In 2011, the company opened 1,118 traditional restaurants and 32 satellite restaurants, and closed 246 traditional restaurants and 131 satellite restaurants. Their revenues grew 27% over the 3 years ending in 2007 to $22.8 billion and 9% growth in operating income to $3.9 billion.Trade MCD