Nike is perhaps best known for designing and selling sportswear and equipment all around the world. They sell through retail accounts, NIKE-owned retail stores and Internet sales, as well as through a mix of independent distributors and licensees, in 190 countries around the world.
The athletic footwear products are designed primarily for specific athletic use, and NIKE promotes a healthy, wholesome but cool image. It does this through elaborate marketing campaigns, all of which feature the company’s slogan ‘Just Do IT’. As well as this, it designs, distributes, and licenses athletic and casual footwear, apparel and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. The company was founded in 1964 in Beaverton, Oregon.
In 1980, NIKE had attained a 50% market share in the US athletic shoe market, with the company going public in December of that year. The company has a known rivalry with Adidas and Puma, and sponsors high profile athletes and sports teams all around the world.Trade NKE